The best way we can deliver value to our customers is to create great user experiences for the customer's customer. Because both needs and opportunities constantly change , we choose an approach to development that facilitates realizing an idea or meeting a business need in the market quickly.
Service Design + Principles for Lean Startup
User experience is the focus of all the solutions Itera delivers. We have developed an effective methodology, where we actively involve both the customer and the customer's customer in the work. Here, service design methodology is combined with lean start-up principles. We listen, observe and analyze to create hypotheses that can be tested and then we repeat the process. The user is always in focus, and the methodology allows new ideas to be quickly tested, without time-consuming analyzes and extensive specifications.
Reduced "time to market" with "Minimum Viable Products"
We have managed to reduce the time-to-market on a number of projects by over 70% compared to what would have been possible with more traditional development methods. We achieve this by working in a focused way on creating a minimum viable product so we can measure, test and learn before carrying out any further development. A successful Lean Startup project requires focus, buy-in from all stakeholders, barrier-free progress and, not least, a common understanding that what is being created is a minimum viable product that will be developed further.